How Bookkeepers & Accountants Can Close Sales With The 1 to 10 Techinque


A classic closing technique is to ask your customer where they stand on a 1 to 10 on their decision. Then to ask them “what will it take to make it a 10.” The only problem is, that strategy doesn’t work. In this video Mike explains how to make a slight change to the approach so that your prospect argues on your behalf why they should use your accounting or bookkeeping practice.

Mike Michalowicz
About the Author
Mike Michalowicz
By his 35th birthday Mike Michalowicz (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the Profit First formula, a way for businesses to ensure profitability from their very next deposit forward. Mike is co-founder of Profit First Professionals an organization of member accountants, bookkeepers and experts (apply to become a member yourself) who drive profit for their clients using the Profit First method. Mike is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed "the entrepreneur’s cult classic."

One thought on “How Bookkeepers & Accountants Can Close Sales With The 1 to 10 Techinque”

  1. I read this a while back (or you and I have talked about it before), but I keep forgetting to use it in my sales presentations. I’ll need to make a shortcode that reminds me next time I’m sitting down with someone.

    Love the neuromarketing tidbits! 🙂

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BOOKKEEPERS! ACCOUNTANTS! GET IT NOW...
THE 10 WAYS TO GET MORE, PROFITABLE CLIENTS
GET NOTICED
BE A TRUSTED ADVISER
GET EFFICIENT
GENERATE MORE PROFIT
GET HIRED
MAKE MORE SALES
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BOOKKEEPERS! ACCOUNTANTS! GET IT NOW...
THE 10 WAYS TO GET MORE, PROFITABLE CLIENTS
GET NOTICED
BE A TRUSTED ADVISER
GET EFFICIENT
GENERATE MORE PROFIT
GET HIRED
MAKE MORE SALES