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Show Summary
This episode, we talk with Matt White about the strategy of selling by helping. Matt shares why you should discuss price the moment a customer asks about it -and how the goal should be serving the customer and answering questions, instead of pitching features and benefits. You’re about to discover why un-selling is a powerful selling method. Learn all this and more on today’s GMAP podcast! Welcome to Episode 62 of Grow My Accounting Practice!
Our Guest
Matt has been an entrepreneur ever since he can remember. What he loves most about entrepreneurship is the part where he gets to HELP people – business owners, start-ups, marketing folks, and other entrepreneurs. Matt is the author of Stop Selling. Start Helping., and he speaks across the country, leading everything from small workshops and conference breakout sessions to educational seminars and short TED-style talks. This “helping vs. selling” topic rings true whether you own a business, are in sales, retail or professional services. Matt’s day-to-day job as owner of JoltCMS involves helping business-owners and marketers use the web to grow their business, but he’s always got his hands into something new and exciting.
Show Links
Website: www.joltcms.com, www.stopsellingstarthelping.com
Twitter: @matthew_j_white LinkedIn: https://www.linkedin.com/in/matt-white-5a51999
Corporate Partners
Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses.
Nextiva – VOIP phone providers for small businesses.
Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.
Fundbox – the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.
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