IN THE NEWS: Grow My Accounting Practice Podcast

Episode 40: The Importance of Customer Loyalty with Jim Ford

Jim.Ford

Also Available On Show Summary Jim Ford joins Mike Michalowicz, Ron Sahayran, and Chris Curran to discuss the importance of customer loyalty and how you can increase it.  How likely will your clients promote your services? Jim teaches us the net promoter score, which is a simple ranking system for you to determine what clients love you and which …Read More

Episode 39: Marketing Budgets and Refurrals with Ivana Taylor

Ivana.Taylor

Also Available On Show Summary Whats the difference between a marketing budget and a client acquisition budget? This weeks guest, Ivana Taylor, talks about how you need to allocate money to acquiring a client and not spending money on marketing (there’s a big difference there!). We also discuss one of the most interesting strategies to …Read More

Episode 38: How to Have a Confident & Powerful Mindset with Barry Kaplan

Barry Kaplan

Also Available On Show Summary The most important determinant of a growing accounting practice is success OR failure. It’s the mindset of you (the owner); do you have an empowering mindset or a defeating mindset? The reality is… we have both! It changes over time, but you have the ability to control and influence it …Read More

Episode 37: Website Content and Ghost Writing with Meggan Robinson

Meggan.Robinson

Also Available On Show Summary Welcome to Episode 37 of Grow My Accounting Practice! Freelance writer, Meggan Robinson, shares the importance of producing content for your website. She also explores the methodology behind producing your own content, including how to generate topics and tools that you may want to use as a writer. If your time …Read More

Episode 36: Growth and Technology with Clayton Oates

Clayton.Oates

Also Available On Show Summary Welcome to Episode 36 of Grow My Accounting Practice! Today, Clayton Oates explores the implications of technology on accounting and how you can embrace it to grow your accounting practice – by following certain steps to do so. In this day and age we are truly at a crossroads of accounting, bookkeeping, …Read More

Episode 35: – Running a Home-based Practice ft. Julie Aydlott

Julie.Aydlott

Also Available On Show Summary In this episode, Julie Aydlott shares all as we discuss the Do’s and Don’ts of running a home based practice. There is more than just cost savings… there’s way to ensure your own safety and security, there are methods you should  be following, and there are also great tax benefits …Read More

Episode 34: Client Retention with Joe Woodard

Joe.Woodard

Also Available On Show Summary Welcome to Episode 34 of Grow My Accounting Practice! Today Joe Woodard shares the critical concepts behind client retention. Shockingly, introducing your clients to each other may be one of the best ways of retaining your clients; but educating them, as well as regularly introducing new concepts and ideas to them are …Read More

Episode 33: A Deep Dive into Value-Based Pricing with Mark Wickersham

Mark.Wickersham

Also Available On Show Summary Welcome to Episode 33 of Grow My Accounting Practice ft. Mark Wickersham! Today we explore value-based pricing through Mark’s 7-step model; you will discover how to make your offering even more valuable, how to use the concept of payment terms to increase your sale point for your items, how to link …Read More

Episode 32: Scaling Your Business with Kristen Goldstein

Kristen headshot

Also Available On Show Summary Kristen Goldstein grew an accounting firm that doubled in size 4 years in a row – and then hit a brick wall where business stopped growing. Kristen found that there are certain strategies you must follow  to scale your business efficiently and effectively, including hiring from the millennial generation, the …Read More

Episode 31: Comedy and Growth with Greg Kyte

Greg Kyte Mountains

Also Available On Show Summary Today we discover how to apply comedy specifically to growing your practice. Comedy brings about the elements of surprise and attention… when you have that, you have your customers and prospects in your hands, waiting to hear what you have to say next. In this episode Greg suggests appropriate uses …Read More

Episode 30: Niche Specialization with Josh Bauerle

josh-bauerle-cpa-on-fire

Also Available On Show Summary This week, Mike Michalowicz, Ron Saharyan, and Chris Curran explore niche specialization with online niche specialist Josh Bauerle. Josh shares some amazing tips, and here’s two of the powerful takeaways you need to know: first of all, if you want to break into a niche Josh suggests to offer the biggest influencer in …Read More

Episode 29: The Future of the Accounting Industry with Chris Ragain

Christopher Ragain

Also Available On Show Summary This week, Chris Ragain shares insights with Mike Michalowicz, Ron Saharyan, and Chris Curran that are nothing short of fascinating. He identifies the future trends of the industry, and more specifically, the future trends of the industry… 10 years from now accounting and bookkeeping as we know it will no longer …Read More

Episode 28: Content Marketing with Andy North

Andy North

Also Available On Show Summary Welcome to Episode 28 of Grow My Accounting Practice! This week Andy North joins Mike Michalowicz, Ron Saharyan, and Chris Curran, to discuss the method behind content marketing and why you need to focus on building relationships; it’s all about identifying the community you’re contributing to – and to honestly and genuinely contribute …Read More

Episode 027: Tax Preparation with Eric Levenhagen

EricLevenhagen

Also Available On Show Summary This week Mike Michalowicz, Ron Saharyan, and Chris Curran speak with Tax Extraordinaire, Eric Levenhagen to discuss how you can coach or guide your clients through better tax preparation. Most entrepreneurs default to incurring expenses at the end of the year to avoid taxes and end up damaging their business as a …Read More

Episode 26: Value and Fixed Based Pricing with Wendy Knutson

Wendy.Knutson

Also Available On Show Summary This week we do a deep exploration into value based and fixed based pricing. We learn the unique interview strategy that you need to follow with your clients from the get-go in order know how to provide services for them, as well as determining how well your clients are prepared for …Read More

Episode 25: The Power of Speaking Engagements with Alison Ball

Alison.Ball

Also Available On Show Summary In Episode 25 of Grow My Accounting Practice we explore the power of speaking engagements and how it can build your practice. We discuss how to get comfortable with speaking in front of others, how it can fit into your marketing strategy, where to find speaking gigs and how to …Read More

Episode 24: Looking Over the Horizon with Matthew Tol

Matthew.Tol

Also Available On Show Summary In Episode 24 of Grow My Accounting Practice, Matthew Tol explores the concept of looking over the horizon; in affect it starts off with asking better questions starting with “What” and “Why”. What challenges have you faced in the past? Why did you get into this business in the first …Read More

Episode 23: Simple Adjustments to Experience Business Growth with Tracy Irwin

Tracy.Irwin

Also Available On Show Summary In Episode 23 of Grow My Accounting Practice Tracy Irwin shares her story of how she went from being a bookkeeper to running a bookkeeping business. Throughout her journey there’s interesting and specific tips on small and simple adjustments she made in her business to experience growth. Tracy has grown her business …Read More

Episode 22: How to Grow Your Practice in a Rural Area with Dr. Sabrina Starling

Sabrina.Starling

Also Available On Show Summary This week, Dr. Sabrina Starling discusses how you recruit talent when owning a rural business and provides a step by step strategy. You have to find “A Players” (there’s usually only 10% of them in your area’s population). Sabrina also noted that “A Players” are not looking for jobs because they …Read More

Episode 21: The Power of Photography in Brand Promotion with Mat Robinson

Mat.Robinson

Also Available On Show Summary On this episode of Grow My Accounting Practice we discuss photography and the power of headshots when it comes to promoting your brand. We talk about how lighting, your smile, the attire you  wear, color, and your attitude, and how it all plays into making your photograph amazing in different ways. …Read More

Episode 20: Using Personality Assessments to Enhance Communication with Anna Masker

Anna.Masker

Also Available On Show Summary Anna Masker joins Mike Michalowicz, Ron Saharyan, and Chris Curran to share some insight on using D.I.S.C Personality Assessments to enhance communication in the workplace. Learn how to change the world of your clients and your business by managing and leveraging different personalities. Ron talks about the primacy effect in …Read More

Episode 19: Developing and Providing Payroll Services with Janice Hudson Doyle

Janice Hudson Doyle

Also Available On Show Summary On this episode of Grow My Accounting Practice, Janice Hudson Doyle joins Mike Michalowicz, Chris Curran, and Ron Saharyan to teach us the importance of developing and providing payroll services. Ron shares a new Psychology of the Sale focusing on the Attention Bias Law, and this weeks GMAP NOW Task …Read More

Grow My Accounting Practice Episode 18: Micky Deming

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Also Available On Show Summary Micky Deming joins Mike Michalowicz, Chris Curran, and Ron Saharyan to teach us how to run a virtual bookkeeping business. Welcome to Episode 18 of the Grow My Accounting Practice Podcast! Our Guest  Micky Deming is the Director of Marketing at Kahuna Accounting, co-founder at TREPX Group and host of …Read More

Grow My Accounting Practice Episode 17: Ron Baker

Ron Baker

Also Available On Show Summary Ron Baker joins Mike Michalowicz, Chris Curran, and Ron Saharyan to give us the scoop on value pricing. Welcome to Episode 17 of the Grow My Accounting Practice Podcast! Our Guest  Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he …Read More

Grow My Accounting Practice Episode 016: Steve Major

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Also Available On Show Summary Steve Major joins Mike Michalowicz, Chris Curran, and Ron Saharyan to tell us all how to dump the timesheets to make our accounting practices more profitable. Welcome to Episode 16 of the Grow My Accounting Practice Podcast! Our Guest  Steve Major CEO & Founder of Pricing Power. Steve is a Chartered …Read More

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BOOKKEEPERS! ACCOUNTANTS! GET IT NOW...
THE 10 WAYS TO GET MORE, PROFITABLE CLIENTS
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GENERATE MORE PROFIT
GET HIRED
MAKE MORE SALES