IN THE NEWS: Grow My Accounting Practice Podcast

Episode 52: Fee Structures with Martin Bissett

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Also Available On Show Summary This week with Martin Bissett, we discover ‘fee structures’. He explains specifically how to grow your fees to obtain a higher premium for your clients.  He talks about the different stages of growing your fee structure to come out winning!  Welcome to Episode 52 of Grow My Accounting Practice! Our Guest  Martin …Read More

Episode 51: how health insurance can reduce costs in your business with Mary Hunt

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Also Available On Show Summary This week with Mary Hunt, we discuss health insurance and specifically how health insurance is a significant opportunity to reduce costs in your business. Mary suggests looking outside traditional plans (like Obamacare) and look into private plans that could possibly increase benefits and reduce costs to come out ahead with a more profitable …Read More

Episode 50: How to Generate Prospects through Speaking Engagements with Barry Moltz

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Also Available On Show Summary This week with Barry Moltz, we talk about how to generate prospects through speaking. Barry teaches us how to get speaking engagements, how to prepare for speaking engagements, who to speak to, how to engage the audience, and specifically, how to convert all that effort into generating the best leads …Read More

Episode 49: How to start generating leads and referrals to your business with Ben Robinson

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Also Available On Show Summary This week with Ben Robinson, we talked about techniques that generate leads, and how it all starts of with developing your “Unique Selling Proposition” (what is the unique offer you bring to the market and who is in that market?).  After this process, it becomes very clear on how to market your …Read More

Episode 48: Email Methodology With LeeAnn Marie Webster

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Also Available On Show Summary This week we discover the step by step methodology to set up your email as a marketing tool.  LeeAnn Webster discusses software and methodology practices for developing and collecting a list of prospects, and how to nurture and build that list to make appropriate offers to them.  Welcome to Episode 48 of Grow …Read More

Episode 47: How to Attract Premium Clients ft. Hector Garcia

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Also Available On Show Summary This week we talk about the power of videos. Hector Garcia walks us through how he’s created 150 videos in 2 years and attracted premium clients for himself. Additionally he explains the methodology and process you can follow to create your own video series, and stand out in the market. Welcome …Read More

Episode 46: How Writing Your Own Book Can Change Your business with TL James

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Also Available On Show Summary Today we explore writing a book; you don’t need to be an author writing the next mainstream book or big novel to be in this space. In fact, it’s the small business owners – the bookkeeper and the accountant who have the biggest opportunity. TL James walks us through the …Read More

Episode 45: Client Filtering with Jennifer Moore

Jennifer Moore

Also Available On Show Summary This week we discuss the power of client filtering. Jennifer Moore walks us through her step-by-step methodology to find your best clients and to make sure you’re not doing business with bad clients. We also discover why brooms being thrown at people sometimes can spark a business that grows explosively. …Read More

Episode 44: Transitioning from Traditional Accounting to Consultative with Maureen Weick

Maureen Weick

Also Available On Show Summary Today we interview Maureen Weick, owner of a small bookkeeping practice that is moving from a traditional accounting model to a consultative one… and the transition is not easy. Maureen shares her struggles as she tries to move out of the hourly model and some of her plans to do so. In …Read More

Episode 43: Transitioning to Value Based Pricing with Kirk Bowman

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Also Available On Show Summary Kirk Bowman shares specific strategies to becoming a value based accounting practice. He gives a powerful way to get started and shows that you don’t just jump all of your clients over to value based pricing – you can do a slow transition; there’s a very specific starting point that …Read More

Episode 41: The Technological Wind of Change with Raj Bhaskar

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Also Available On Show Summary Raj Bhaskar shares the insights of what his company is developing for entrepreneurs and freelancers. In short, it is a software that is going to manage all their business finances and taxes automatically; this is representative of things to come in the future. As a bookkeeper or accountant you can …Read More

Episode 40: The Importance of Customer Loyalty with Jim Ford

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Also Available On Show Summary Jim Ford joins Mike Michalowicz, Ron Sahayran, and Chris Curran to discuss the importance of customer loyalty and how you can increase it.  How likely will your clients promote your services? Jim teaches us the net promoter score, which is a simple ranking system for you to determine what clients love you and which …Read More

Episode 39: Marketing Budgets and Referrals with Ivana Taylor

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Also Available On Show Summary Whats the difference between a marketing budget and a client acquisition budget? This weeks guest, Ivana Taylor, talks about how you need to allocate money to acquiring a client and not spending money on marketing (there’s a big difference there!). We also discuss one of the most interesting strategies to …Read More

Episode 38: How to Have a Confident & Powerful Mindset with Barry Kaplan

Barry Kaplan

Also Available On Show Summary The most important determinant of a growing accounting practice is success OR failure. It’s the mindset of you (the owner); do you have an empowering mindset or a defeating mindset? The reality is… we have both! It changes over time, but you have the ability to control and influence it …Read More

Episode 37: Website Content and Ghost Writing with Meggan Robinson

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Also Available On Show Summary Welcome to Episode 37 of Grow My Accounting Practice! Freelance writer, Meggan Robinson, shares the importance of producing content for your website. She also explores the methodology behind producing your own content, including how to generate topics and tools that you may want to use as a writer. If your time …Read More

Episode 36: Growth and Technology with Clayton Oates

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Also Available On Show Summary Welcome to Episode 36 of Grow My Accounting Practice! Today, Clayton Oates explores the implications of technology on accounting and how you can embrace it to grow your accounting practice – by following certain steps to do so. In this day and age we are truly at a crossroads of accounting, bookkeeping, …Read More

Episode 35: – Running a Home-based Practice ft. Julie Aydlott

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Also Available On Show Summary In this episode, Julie Aydlott shares all as we discuss the Do’s and Don’ts of running a home based practice. There is more than just cost savings… there’s way to ensure your own safety and security, there are methods you should  be following, and there are also great tax benefits …Read More

Episode 34: Client Retention with Joe Woodard

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Also Available On Show Summary Welcome to Episode 34 of Grow My Accounting Practice! Today Joe Woodard shares the critical concepts behind client retention. Shockingly, introducing your clients to each other may be one of the best ways of retaining your clients; but educating them, as well as regularly introducing new concepts and ideas to them are …Read More

Episode 33: A Deep Dive into Value-Based Pricing with Mark Wickersham

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Also Available On Show Summary Welcome to Episode 33 of Grow My Accounting Practice ft. Mark Wickersham! Today we explore value-based pricing through Mark’s 7-step model; you will discover how to make your offering even more valuable, how to use the concept of payment terms to increase your sale point for your items, how to link …Read More

Episode 32: Scaling Your Business with Kristen Goldstein

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Also Available On Show Summary Kristen Goldstein grew an accounting firm that doubled in size 4 years in a row – and then hit a brick wall where business stopped growing. Kristen found that there are certain strategies you must follow  to scale your business efficiently and effectively, including hiring from the millennial generation, the …Read More

Episode 31: Comedy and Growth with Greg Kyte

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Also Available On Show Summary Today we discover how to apply comedy specifically to growing your practice. Comedy brings about the elements of surprise and attention… when you have that, you have your customers and prospects in your hands, waiting to hear what you have to say next. In this episode Greg suggests appropriate uses …Read More

Episode 30: Niche Specialization with Josh Bauerle

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Also Available On Show Summary This week, Mike Michalowicz, Ron Saharyan, and Chris Curran explore niche specialization with online niche specialist Josh Bauerle. Josh shares some amazing tips, and here’s two of the powerful takeaways you need to know: first of all, if you want to break into a niche Josh suggests to offer the biggest influencer in …Read More

Episode 29: The Future of the Accounting Industry with Chris Ragain

Christopher Ragain

Also Available On Show Summary This week, Chris Ragain shares insights with Mike Michalowicz, Ron Saharyan, and Chris Curran that are nothing short of fascinating. He identifies the future trends of the industry, and more specifically, the future trends of the industry… 10 years from now accounting and bookkeeping as we know it will no longer …Read More

Episode 28: Content Marketing with Andy North

Andy North

Also Available On Show Summary Welcome to Episode 28 of Grow My Accounting Practice! This week Andy North joins Mike Michalowicz, Ron Saharyan, and Chris Curran, to discuss the method behind content marketing and why you need to focus on building relationships; it’s all about identifying the community you’re contributing to – and to honestly and genuinely contribute …Read More

Episode 027: Tax Preparation with Eric Levenhagen

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Also Available On Show Summary This week Mike Michalowicz, Ron Saharyan, and Chris Curran speak with Tax Extraordinaire, Eric Levenhagen to discuss how you can coach or guide your clients through better tax preparation. Most entrepreneurs default to incurring expenses at the end of the year to avoid taxes and end up damaging their business as a …Read More

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