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Show Summary

A website is not simply a website. On this episode, Matt Wilkinson of Bizink shares what makes a website perform the way you want it to perform. It’s about conversion. It’s about having the elements that attracts the type of client you want and makes them customers. Discover how you can make your website and business become a lead magnet. Welcome to episode 76 of the Grow My Accounting Practice.

Our Guest 

Matt Wilkinson is a founder and CEO of Bizink. Bizink is a Kiwi company that helps accountants In New Zealand, Australia, USA, Canada and the UK grow their practices through their websites and online marketing.

Matt has worked in online marketing since 1999 and has run an eCommerce start-up, managed the online presence for Europe’s largest arts event and looked after digital campaigns for a Paul McCartney concert.

He presented marketing workshops for thousands of accountants and and for organisations including NZICA, MYOB, Sage and Practice Ignition.

Corporate Partners

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses.

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

Xero– Accounting software with all the time-saving tools you need to grow your business. Xero is always secure and reliable and our experts are here to support you 24/7.