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Show Summary

On this episode we talk with Michael Carter about re-positioning your marketing to cross the chasm of the value-based discussion. The key is your ability to communicate the value of your product. Another important role you have is to educate and advise courses of action with the wealth of knowledge you already possess as an accountant or bookkeeper. Welcome to episode 72 of the Grow My Accounting Practice.

Our Guest 

An award-winning entrepreneur, patent holder, product designer, copywriter, tech company founder, business consultant, marketing advisor, speaker and self-confessed ‘propellor head’, MC has worked in and consulted to the accounting profession across two decades. What lights MC’s fire is the psychology of influence and the technology of marketing. The combination of these, MC believes, creates the closest thing he’s seen to modern day alchemy.

Show Links

Website: http://practiceparadox.com.au/

Twitter: http://twitter.com/PracticeParadox

YouTube: https://www.youtube.com/c/practiceparadoxau?utm_content=&utm_medium=email&utm_term=&utm_source=WiseStamp&utm_campaign=signature

Corporate Partners

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses.

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

Xero– Accounting software with all the time-saving tools you need to grow your business. Xero is always secure and reliable and our experts are here to support you 24/7.