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Show Summary

This week with Ben Robinson, we talked about techniques that generate leads, and how it all starts of with developing your “Unique Selling Proposition” (what is the unique offer you bring to the market and who is in that market?).  After this process, it becomes very clear on how to market your business.  Discover this process and more in this episode! Welcome to Episode 49 of Grow My Accounting Practice!

Our Guest

 ben robinson

“Hi, I’m Ben Robinson – recovering CPA firm owner. For 14 years I owned accounting and bookkeeping firms making every mistake possible. That’s the bad news.

The good news: I figured out how to fix my mistakes and serve clients the way the want to be treated all while working less and earning more. In short, I created a lifestyle practice: freedom, flexibility, mastery and purpose.

Since selling my firms in 2014, I’ve dedicated myself to helping accountants and bookkeepers to create lifestyle practices of their own. To date, I’ve helped 907 people transform their lives by retooling their practices.”

Corporate Partners

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses.

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.