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Show Summary

This week, Mike Michalowicz, Ron Saharyan, and Chris Curran explore niche specialization with online niche specialist Josh Bauerle. Josh shares some amazing tips, and here’s two of the powerful takeaways you need to know: first of all, if you want to break into a niche Josh suggests to offer the biggest influencer in that community free service. This is not a cost, it is a marketing expenditure; when you’re working with the number 1 person, you can tell the rest of the world you are working with them AND that person may refer you to other opportunities. Tip number two: produce videos! Share the “how to” of what you do for your community, and while it sounds like you’re giving away the steps for people to do it themselves, they don’t have the time to do so… but now they trust you (simply because you showed them how to do it) and therefore they are more likely to hire you. That and MANY more powerful tips on Episode 30 of Grow My Accounting Practice!

Our Guest 

Josh is the founder of CPA On Fire, a tax and accounting firm working exclusively with online entrepreneurs.  He works with some of the top online entrepreneurs in the world, including John Lee Dumas of Entrepreneur on Fire and has the most watched tax videos on YouTube, a fact he makes fun of himself for daily.  Josh was able to grow his practice from $0 to over six figures in less than two years working entirely online with no physical office.

Show Links





Mike Michalowicz will be speaking at Scaling New Heights 2016 ( #SNH16 ) at the BEAUTIFUL Atlantis on Paradise Island in the Bahamas!

May 22-25, 3016

For more information on this conference and to register, click here!


Corporate Partners

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

TSheets – The #1 customer rated time tracking solution!

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.