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This week, Gabrielle Fontaine gives us great advice on how to grow your business using webinars. Welcome to Episode 8 of the Grow My Accounting Practice Podcast!
Gabrielle has been a freelance bookkeeper for over 25 years, is an Advanced Certified QuickBooks ProAdvisor, and specializes in online bookkeeping, business training & consulting.
She is the author of the popular blog: The Freelance Bookkeeper.
The internet has the same affect as watching TV. When people see you online or see you speak somewhere, and it almost creates a celebrity status. When you take the lead you are viewed as an expert.
You do not need to use a webcam and be “on camera” to run a webinar, you can simply post a headshot of yourself; share your computer screen or use a powerpoint – be able to demonstrate what you are teaching.
Do not go into a webinar with the intention of selling to the people who attend. It’s more about building the relationship with them in a casual situation – which leaves room for them to get comfortable with you and ask you questions.
You want these people to see your expertise, and then give them the next logical step or something to implement. Leave the door open for them to set up a one-on-one consultation with you or investigate other services you have.
People tend to ask the same questions over and over again. There is so much information out there that we can get overwhelmed… if you can give them this information in a way they understand, your value to them goes through the roof.
You want to be prepared ahead of time for a webinar. Look for a platform (such as GoTo Meeting) that works with your budget.
Get the word out there beforehand! Write a promotional blurb that is going to touch on the key value of what you will be providing them. They have to recognize that you have something that they want, or something in common with them. Promote it on your website, social media, and email blasts. Go to the places where people are that are interested in what you have to offer. What’s in it for them? Why should they attend your webinar?
Keep your webinar at 45mins to an hour, and try to keep it quarterly (minimum) or monthly (maximum).
If you choose to pre-record your content as a video rather than a live webinar, promote it as a podcast. You do not want to create a false illusion that it’s live.
When you provide a paid webinar, also provide a re-play for the people who could not attend.
Blog for Bookkeepers: http://TheFreelanceBookkeeper.com/blog/
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