A classic closing technique is to ask your customer where they stand on a 1 to 10 on their decision. Then to ask them “what will it take to make it a 10.” The only problem is, that strategy doesn’t work. In this video Mike explains how to make a slight change to the approach so that your prospect argues on your behalf why they should use your accounting or bookkeeping practice.
How Bookkeepers & Accountants Can Close Sales With The 1 to 10 Techinque
I read this a while back (or you and I have talked about it before), but I keep forgetting to use it in my sales presentations. I’ll need to make a shortcode that reminds me next time I’m sitting down with someone.
Love the neuromarketing tidbits! 🙂